Tera
Digital
Barcelona
2023
Tera is a design venture born from a simple yet radical idea: what if furniture could be made entirely from what we throw away? Created by MBA students from ESADE, Tera transforms discarded materials into high-end, timeless pieces—proving that sustainability can be both elegant and scalable.
Summary
Developed within Rewired’s innovation program, Tera brings together design thinking, circular economy, and digital manufacturing. The team reimagined the furniture industry not as a chain of extraction, but as a cycle of renewal—where waste becomes raw material, and design becomes a statement of responsibility.
Challenge
The furniture industry is one of the biggest contributors to global waste and carbon emissions. The challenge for Tera’s founders was to create a product that could compete on design and price, while staying 100% loyal to recycled materials and sustainable sourcing.
Solutions
Using Rewired’s framework, the team prototyped a digital platform for modular furniture made entirely from recycled inputs. Each piece tells a story of transformation—from waste to beauty, from linear to circular. Tera is more than a brand; it’s a blueprint for how business schools can design the future of sustainability.
