Abillion
Digital
Barcelona
2024
Abillion is a community-driven platform that helps consumers discover, review, and support sustainable and plant-based products around the world. Built at the intersection of technology, social impact, and conscious consumption, Abillion turns every purchase and review into a catalyst for change.
Summary
Through Rewired’s collaboration, Abillion strengthened its community model and data-driven approach to sustainability. The platform connects users, brands, and impact organizations, transforming individual habits into measurable global action. Every review on Abillion generates a micro-donation to nonprofits working for animal welfare, environmental protection, or food innovation—creating a powerful loop between consumption and contribution.
Challenge
Most sustainability platforms focus on information, not transformation. Consumers often want to make better choices but lack a practical way to connect their actions with measurable impact. Bridging that gap between awareness and agency was Abillion’s biggest challenge.
Solutions
By combining behavioral science, AI, and social design, Abillion reimagined sustainability as a network effect. Rewired’s methodology helped align the company’s growth model with its mission—enabling users to see, feel, and multiply their positive impact. The result: a global movement where every meal, purchase, or post contributes to building a more sustainable economy.
